FINAL CUT KICKSTARTS ATHLETESINSIGHTS
Helping Tell the Story of the Crowdfunding Campaign for a Performance Sunglasses Line
What do you get when a English Bobsledder, a pair of sunglasses, and the world’s largest funding platform come together? An amazing piece of content!
The team at AthletesInsight, a performance sunglasses company originally based in the United Kingdom, was looking to grow from a small, regional operation and focus on becoming a larger brand – and knew the way to do that was to further engage their more than 15,000 followers on social media and to super-charge their brand through high-quality content. That’s where we come in.
After talking to other digital marketing agencies throughout Northern California and the San Francisco Bay Area, they selected Final Cut Media to produce their Kickstarter video and help with their product launch. In their first day alone, they had already exceeded more than 50% of their projected goal!